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HIT OR MISS? Giant Tropicana sun rises over Trafalgar Square
Rise and shine: giant Tropicana sun
On 23 January, dawn broke an hour earlier than usual when a giant sun rose in Trafalgar Square. Within an hour, ‘Trafalgar sun’ was trending on Twitter and users were posting pictures of themselves basking in its glow, equivalent to 60,000 lightbulbs. The installation was commissioned by fruit juice maker Tropicana to launch its Brighter Mornings campaign, which is being managed by Freud Communications.
This article was first published on prweek.com
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