Indy revamp hooks online readers

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Average daily traffic to Independent Online hit 758,524 in December, up 10.56% on the previous month.

The Independent  made a concerted effort to overhaul its digital offering late last year, redesigning the site, which now carries a bold red masthead, like its printed companion and launching a paywall for non-UK readers and an iPad app.

Despite the uplift, independent.co.uk remains a minnow compared to the big cats of national newspaper websites.

But December proved a tough month for the big cats, with guardian.co.uk the biggest faller, shedding over 20% of its average daily users to 2,937,070.

MailOnline, which is the world's largest English-language newspaper according to ComcScore, fell back over 5% to 4,8838,140, according to ABC.

Telegraph Online, the third biggest national newspaper website, fell back 8.16% to 2,156,001 average daily users in December.

News International's Sun Online fell back over 10% to 1,339,077 average daily users.

League Tables

ABCe results December 2011
	December	Month/month	Year/year	December
Online title	Glibal Daily Ave	Daily % change	Daily % change	UK monthly total
guardian.co.uk	1,626,788	-20.61	31.45	N/A
MailOnline	2,802,486	-5.03	N/A	84,172,568
Metro	N/A	-7.45	N/A	8,226,791
Mirror Group Digital	N/A	-4.23	44.19	16,311,555
standard.co.uk	N//A	-18.37	N/A	3,199,013
Telegraph	N/A	-8.16	36.17	42,699,603
The Independent	N/A	10.56	50.35	15,833,084
The Sun	19,158	-10.44	N/A	22,132,021
www.insurancetimes.co.uk	N/A	N/A	N/A	N/A

Follow John Reynolds on Twitter @johnreynolds10

This article was first published on mediaweek.co.uk