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My Media World: Rachael Wheeler

Rachael Wheeler, head of sponsorship and branded content at Channel 5, would love to fly around the world in first class, learn to play golf and be the new Simon Cowell - the female version of course.

Rachael Wheeler: head of sponsorship and branded content at Channel 5

Rachael Wheeler: head of sponsorship and branded content at Channel 5

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I have worked in the media since...
The mid-nineties, when I started my TV career in the traffic department at UK Gold and UK Living.

I was attracted to this particular role because...
It offers diversity and everyday challenges.

Not many people know that...
I can sing really well.

My worst experience in the media was...
There have been a few occasions involving conversations with a boss and a couple of Sauvignon bottles of truth.

If there's one thing I've learnt in the media industry it's...

Never be afraid to admit you don't know something.

The best bit of media business I have been involved in was...
The sixteen AFP deals we have accomplished over the past two years.

The one thing I can't stand in media is...
People who pretend to know it all and don't.

Outside of work I spend my time...
Commuting back and forth from Brighton, spending time with friends and family.

If I could do it all over again I would...
Learn to play golf.

The one event I would never miss is...
World Cup, Olympics and the 'Celebrity Big Brother' launch.

If money were no object I would...
Fly around the world, first class.

The next 12 months will be...
Exciting and challenging. The cross-media partnership proposition at N&S is really coming to fruition and there are lots of innovative, creative, integrated and bespoke opportunities we are able to offer to advertisers.

If I ruled the media world I would...
Make every Tuesday a jolly day.

If I could switch places with anyone in the media world it would be...
Simon Cowell – huge bank balance and flamboyant lifestyle.

This article was first published on mediaweek.co.uk

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