Bank of England seeks PR support to promote diversity credentials
The embattled Bank of England has launched a hunt for PR support to promote itself as a place that encourages diverse employment.
The Bank: wants to appeal to a variety of employees
The Bank has issued the brief to bring in an external agency for a fixed term of three months.
This is the first time that the Bank of England has proactively sought PR support to promote its diversity credentials.
The brief comes as a response to the Bank’s Annual Diversity Report 2011, which includes a plan to develop ‘public relations material and stories to increase public awareness of the Bank’s inclusive and diverse workforce’ in 2012.
The pitch process is in the early stages, and no agencies have yet been shortlisted for the brief.
The winning agency is expected to start work in March.
A spokeswoman for the Bank said: ‘It is something that is important to us. We are committed to ensuring that we have a diverse workforce, and one way of ensuring we do that is by making potential recruits consider us to be such an employer, so that we are attractive to them.’
The spokeswoman declined to comment on the budget for the diversity campaign, but added that it was ‘quite a small project compared to everything else going on’.
The news comes as the Bank is set to launch another round of quantitative easing with the aim of preventing the UK economy from falling back into another recession.
The Bank is likely to pump at least £50bn into the economy by purchasing government gilts from pension funds and insurers with electronically created money.
Former BBC business journalist Nils Blythe leads the Bank’s comms. He is expected to remain in the role until March, when it will be resumed by Jenny Scott, who is currently on adoption leave.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...