Additional Information


Content

Clarks launches AR campaign for Spring collection

Footwear brand Clarks is launching its first ever augmented reality campaign at the end of the month to promote its women's Spring/Summer collection.

Clarks AW 2011 campaign

Clarks AW 2011 campaign

Share this article

The campaign includes four videos for the brand’s ‘hero styles’, which include ‘Bodkin Bay’, ‘Henderson Sky’, ‘Dollar Craze’ and ‘Scent Bottle’.

Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads.

As long as a smartphone or tablet user has the Aurasma Lite app, they can 'film' the ad with their device's camera to trigger the video content.

Users will be able to click through from the videos to the Clarks website in order to continue browsing.

The Aurasma app is available on iPhones, iPads and high-powered Android smartphones.

Clarks claims to be the first UK footwear brand to experiment with the Aurasma technology, which is gaining traction in other sectors with brands including Marks & Spencer adopting the technology.

Follow Matthew Chapman at @mattchapmanUK

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

The Power of Colour External website

by Ardi Kolah, 17/04/2014

 

Forget about the BRICS External website

by Dan Foreman, 17/04/2014

 

Back to top ^