Additional Information


Content

VIDEO: British Gas must focus on "building trust" in bicentenial year, says Orr

British Gas marketing director Will Orr said the company must work on building "trust and affection" with its millions of consumers as it turns 200.

Will Orr, marketing director, British Gas

Will Orr, marketing director, British Gas

Share this article

Orr's first focus is on simplifying processes and making communications more clear.

"It's about simplifying things for our customers," said Orr. "We're simplifying our tarrifs and our bill" as the company shifts its focus from door-to-door sales to selling at conferences and events.

Answering Marketing's quick-fire questions, Orr gave his advice to graduates and aspiring marketers, saying: "Get a really good grip on digital [and] get a job at a company that really values marketing...so that you know that marketing is going to be front and centre of what that company does".

 

Read The Marketing Interview with Will Orr here

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

  • Marketing Manager Ball & Hoolahan £68,000 + Car/Car Allowance, London
  • QC Portfolio Sport 100, London (Greater)
  • New Business Manager Beyond The Book £30,000-£40,000 +bonus+car, Derbyshire / Leicestershire / Lincolnshire / Northamptonshire / Nottinghamshire
  • Marketing Manager Nu Creative Talent £26500.00 - £33000.00 per annum + excellent benefits, Hertfordshire
  • Midweight-Senior Creative Team Major Players £50000 per annum, London (Central), London (Greater)
  • Communications Executive Haymarket Media Group Dependant on Experience, Teddington, London (Greater)

FROM THE BLOGS

The Wall blogs

Back to top ^