Additional Information


Content

MAGAZINE ABCs: July - December 2011: The top 100 magazines at a glance

The second half of 2011 continued to be a challenging time for magazine publishers, with only four of the top 20 consumer titles achieving lifts in print circulations.

Tesco's customer magazine has the widest circulation

Tesco's customer magazine has the widest circulation

Share this article

On an annual basis, the magazines included within this auditing period have a combined total circulation of 1.2 billion, which equates to 3.3m magazines being distributed every day or 2,320 every minute.

There were some relative strong performers for the six-month period from July to December 2011, with Immediate Media’s Radio Times defying the general malaise to report a weekly circulation in excess of 925,000 in its first audit since being sold by the BBC.

Bauer Media’s Closer magazine and Hearst’s Good Housekeeping also enjoyed a stronger end to the year, as did Mike Soutar’s free weeklies Shortlist and Stylist.

In general though, print declines continue to define the industry, with notable double-digit falls for Conde Nast’s Glamour and Northern & Shell’s OK! and Star magazines.

Even with growth of 9.5% period on period for customer publishers – which dominate the top 10 with magazines for Tesco, Asda, The National Trust Magazine, Morrisons and Saga -  net circulation of the top 100 magazine was still down on the same period the previous year (-1.4%).

However, it is not just decline but transition that grips the UK’s magazine industry. This is the first audit period since Apple launched its Newsstand platform in October 2011. 

Despite being early days, its arrival, along with other digital distribution platforms like Yahoo’s Livestand, has been widely welcomed for potentially opening up new audiences by publishers.

Some of the sales for such digital editions are included in today’s figures, as long as the editorial content is essentially the same as the print edition (5% difference). Among the best sellers of digital editions are Future’s T3 (7.779), Conde’s GQ (5,731), Hearst’s Cosmopolitan (5,675) and Dennis Publishing’s Men’s Fitness (3,987).

Barry McIlheney, chief executive of the PPA, said: "Magazines yet again demonstrate their worth in the eyes of consumers and advertisers in this latest set of circulation figures from ABC."

"In keeping with the rest of the industry, reporting standards are constantly changing. The ability to report digital edition figures alongside print circulation has been a step forward for publishers, and we will see further progress later this year when publishers can report on the Multi-Platform Certificate, launched at the end of 2011."

Arnaud de Puyfontaine, chief executive of Hearst Magazines UK, who benefitted from a near $1 billion aquisition of Lagardere’s titles in the last year, agrees.

He said: "Hearst Magazines UK is one of the most diverse and agile media companies in Britain today. We are committed to ensuring our consumers are able to access our content on the platform of their choice, in the format of their choice at their convenience – whether it’s through print, websites, mobile, apps or digital editions."

Top 100 magazines (inc. customer publishing and free titles)
Title Dec end 2011 Prd/prd Yr/yr
Tesco Magazine 2,018,375 4.7% 1.7%
Asda Magazine 1,949,451 -1.6% -18.1%
The National Trust Magazine 1,948,384 N/A 3.5%
TV Choice 1,304,382 -3.7% -4.3%
What's on TV 1,253,697 -1.6% -0.3%
Tesco Real Food 1,220,503 0.3% 4.4%
Morrisons Magazine 1,150,937 1.2% 3.0%
Radio Times 925,373 2.7% -3.7%
Take a Break 791,001 -1.6% -5.1%
Saga Magazine 631,530 2.3% 0.8%
Birds 608,851 -0.6% -1.2%
Pet People 531,387 N/A -1.3%
Shortlist 526,359 0.5% 0.9%
New! 510,758 -1.0% -9.2%
John Lewis Edition 484,991 2.2% 0.0%
Closer 467,048 1.6% -6.3%
Glamour 466,327 -12.0% -6.8%
ASOS.com 456,450 1.0% 1.1%
Good Housekeeping 448,129 4.0% 1.0%
Stylist 429,034 0.6% 1.2%
Slimming World Magazine 402,399 15.1% 19.7%
electric! 400,000 0.0% N/A
Emma's Diary Pregnancy Guide 392,345 -1.1% 2.5%
OK! Magazine 388,472 -17.9% -13.9%
Reader's Digest 383,650 -13.1% -11.5%
Woman & Home 379,896 2.6% -1.5%
Cosmopolitan 377,580 -2.4% -5.7%
The Caravan Club Magazine 376,890 N/A -2.5%
Chat 374,730 -4.3% -9.7%
HELLO! 373,226 -9.7% -8.0%
Star 359,583 -11.4% -16.4%
BMW Magazine UK 354,456 N/A 2.7%
Waitrose Kitchen 354,018 2.1% 2.1%
Benhealth 353,037 0.5% 0.8%
The Garden 352,461 2.3% 4.0%
Woman's Weekly 342,532 0.7% -0.4%
Time Magazine - EMEA (excluding BI/SA) 327,279 N/A -0.6%
That's Life 326,481 1.6% -2.8%
Heat 325,370 -0.4% -12.1%
Legion 314,263 N/A -6.8%
Heritage Today 313,355 N/A 6.1%
BBC Good Food 313,009 6.2% -5.8%
Sport 304,700 -0.5% -0.6%
National Geographic Magazine 302,108 -0.9% -1.8%
Village Life 300,000 N/A 0.0%
TV Times 294,765 1.5% -4.8%
Yours 282,892 -1.0% -3.5%
Woman 282,189 -1.6% -8.9%
CSMA Club Magazine 282,005 N/A -3.4%
Prima 281,636 0.5% 4.9%
Look 280,481 -6.6% -9.9%
Reveal 278,642 -10.5% -14.2%
Best 277,238 -1.1% -5.8%
Camping and Caravanning 266,984 N/A 4.2%
Marie Claire 266,881 6.4% 0.7%
Sainsbury's Magazine 264,101 3.5% -12.0%
Now 262,275 -15.2% -22.5%
Peoples Friend 257,348 -4.1% -9.0%
Pick Me Up 243,028 -7.1% -15.3%
The Economist - Continental Europe Edition 241,726 0.3% 0.4%
Woman's Own 240,347 -2.2% -17.6%
Bella 234,646 -2.1% -4.3%
Red 231,180 0.0% 0.1%
Private Eye 228,112 10.6% 10.1%
Candis 224,468 -4.9% -9.5%
Men's Health 221,176 1.3% -10.1%
BBC Gardeners' World 216,620 -18.4% 2.0%
All About Health Magazine 215,000 N/A N/A
Vogue 210,806 0.0% -0.2%
The Economist - United Kingdom Edition 210,384 0.0% 0.1%
WI life 209,498 N/A 2.0%
Grazia 205,487 -6.5% -8.4%
Real People 204,337 -2.2% -6.4%
Love It! 200,027 -5.7% -17.5%
Ideal Home 195,442 -5.0% -3.7%
Elle (U.K.) 195,020 -1.1% -2.7%
Country Living 191,599 -7.0% -6.9%
Company 188,278 4.5% -13.4%
The Week 187,536 2.1% 3.9%
Newsweek - Europe Edition 185,015 N/A 0.4%
Weightwatchers Magazine 183,568 -8.2% -9.8%
BBC Top Gear Magazine 180,208 -5.4% -5.9%
Scotland in Trust 179,970 N/A 0.2%
Odeon Magazine 179,840 -3.7% -3.4%
High Life 177,258 -2.4% -4.7%
Instyle UK 176,002 0.5% -2.5%
TV & Satellite Week 173,474 -1.9% -4.2%
Oxford Today 172,526 N/A -1.8%
Full House 172,015 2.2% -1.1%
Empire 167,056 -2.3% -3.2%
Moshi Monsters Magazine 162,838 N/A N/A
Inside Soap 157,413 -4.6% -10.1%
More! 152,571 -10.3% -19.0%
Puzzler Collection 150,477 N/A -6.7%
TV Easy 150,405 -7.2% -11.0%
Ikea Family Live 150,000 0.0% 0.0%
The Economist - Asia Pacific Edition 146,531 0.4% 2.2%
FHM 140,716 -9.5% -20.6%
Easy Living 140,123 -11.3% -12.5%
Homes & Gardens 138,868 0.8% 1.1%

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

Back to top ^