Additional Information


Content

Tesco, Ford, Morrisons among first advertisers to sign up for Sun on Sunday

Tesco, Ford, Morrisons and News Corporation-owned Sky are among the big-spending advertisers set to commit spend to The Sun on Sunday.

The Sun: Monday's front cover announces the launch of the Sunday edition

The Sun: Monday's front cover announces the launch of the Sunday edition

Share this article

The title, which publisher News International (NI) vows will have a greater ‘family feel’ than the Saturday edition of The Sun, will launch this Sunday with a probable 2.5m print-run, ahead of a major marketing campaign in the coming weeks.

Commercial executives at NI are meeting media agencies to discuss advertising opportunities in the title, which is expected  to have a cover price of £1. However, the price of the first issue is set to be less than 50p.

Although many brands have already committed media spend to other titles, Sky is expected to run an ad to  support its Formula One channel.

Morrisons confirmed it is likely to run campaigns in The Sun on Sunday in the coming weeks, while Tesco said it is reviewing the situation. A Ford spokesman said it was ‘looking into the possibilities’ for advertising in the paper.

The majority of brands contacted by Marketing expressed no reservations about advertising in the title. However, a spokesman for energy company Npower said: ‘It was only after careful consideration that we decided

to cancel advertising in the News of the World. We will give careful consideration to whether to advertise in any replacement.’

The 84-page Sunday paper will include Fabulous magazine, which has been running in the Saturday edition of The Sun since the News of the World’s closure.

It will also feature a 32-page Goal supplement, as well as regulars such as Bizarre and Dear Deirdre.

Sources have told Marketing that the Mail on Sunday will not drop its price. It is understood that Trinity Mirror (publisher of The People and Sunday Mirror) and Northern & Shell (Daily Star Sunday and Sunday Express) are considering  price promotions.

This article was first published on marketingmagazine.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^