Online retailer eBay on hunt for employee comms agency
Online retailer eBay is on the hunt for an agency to engage with its employees across its UK and European businesses.
eBay: wants employees to become brand advocates
The company is currently holding initial chemistry meetings with agencies, following a shift in roles for Vanessa Canzini who moves from being head of European corporate comms to head up employee comms, Europe.
Canzini said: ‘We are looking for an agency that has worked on integrated comms programmes for global brands like ours.
‘I want the agency to tell us something we don’t know, show us something new and creative, and have great credentials of engaging employees in award winning work.
‘Employee comms can often be seen as the poor relation in the comms setup but great PR begins from the inside and if we don’t have employees that are strong brand advocates then the rest of our comms efforts will be in vain.’
The brief tasks the chosen agency with working across eBay’s biggest markets - the UK, Germany and Switzerland - and aligning the comms of eight different businesses, including the Turkish eBay site Gitti Giddyor and Gumtree in the UK.
The search is a result of a comms overhaul at the brand after the arrival of Paul Newman as eBay’s vice-president of comms in June 2011.
The brand has worked on aligning its three main comms functions, consumer PR, corporate comms and internal comms. Previously, employee comms sat under HR in the business.
eBay UK currently uses Shine Communications for its consumer PR and Blue Rubicon for its corporate comms.
This article was first published on prweek.com
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...