VIDEO: Public reaction to The Sun on Sunday

Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper.

While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being mentioned as one reason for the sentiment, those who were already tabloid readers were supportive of the launch.

One woman said: "There was a gap in the market and this is probably the right thing for their [NI] gap in the market. It wouldn't be my first choice. I've probably grown out of the News of the World scene".

An 18-year-old media student added: "It will sell well because of the controversy behind the last paper. But I think people will just buy it for the sheer fact of the popularity and it will become a trend."

Advertisers including Tesco, Ford, Morrisons and News Corporation-owned Sky have already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell.

NI has said The Sun on Sunday will have a greater "family feel" than the Saturday edition of The Sun.

Media agencies have put forward their support for the title. David Mulrenan, head of press at ZenithOptimedia said: "It was always going to happen, it was just a question of when it was going to happen."

A major marketing push is expected in the coming weeks.

Video produced by Sarah Johnson and Ben Hall.

Follow the producers on Twitter @BRproducers

This article was first published on mediaweek.co.uk