VIDEO: Public reaction to The Sun on Sunday
With the launch of the Sunday edition of The Sun due this weekend, Media Week asked tabloid newspaper readers if they would buy the new red top and whether they thought it will be a success.
Media Week took to the street of Hammersmith in London to gather public reaction to News International's (NI) announced launch of the new paper.
While there was still a sense of negativity among some people towards News International and tabloids in general, with the phone-hacking scandal being mentioned as one reason for the sentiment, those who were already tabloid readers were supportive of the launch.
One woman said: "There was a gap in the market and this is probably the right thing for their [NI] gap in the market. It wouldn't be my first choice. I've probably grown out of the News of the World scene".
An 18-year-old media student added: "It will sell well because of the controversy behind the last paper. But I think people will just buy it for the sheer fact of the popularity and it will become a trend."
Advertisers including Tesco, Ford, Morrisons and News Corporation-owned Sky have already pledged their support for the Sunday title, as has WPP's chief executive Sir Martin Sorrell.
NI has said The Sun on Sunday will have a greater "family feel" than the Saturday edition of The Sun.
Media agencies have put forward their support for the title. David Mulrenan, head of press at ZenithOptimedia said: "It was always going to happen, it was just a question of when it was going to happen."
A major marketing push is expected in the coming weeks.
Video produced by Sarah Johnson and Ben Hall.
Follow the producers on Twitter @BRproducers
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Senior Account Manager [Shopper Marketing] - Excellent London Agency - c£36k + Fill Recruitment Ltd c£36k + and great benefits, West London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...