Additional Information
Content
M&S brings discount Outlet offering online
Marks & Spencer is launching its Outlet format online as it attempts to attract internet bargain hunters to the brand.
M&S: launches its discount Outlet format online
M&S Outlet offers more than 1,300 clothing products across womenswear, lingerie, menswear and kidswear, and now has 50 stores after launching in November 2000.
The ranges will be available via a microsite hosted at www.marksandspencer.com/outlet and will be regularly refreshed with products from recent M&S collections, with discounts of up to 40% on the original price.
Richard Fox, head of M&S Outlet, said: "The internet is often the first port of call for shoppers in search of a bargain, as it offers a quick and convenient way to compare the deals available.
"We've responded to our customers' increased demand for online access to great value, by extending our popular Outlet offer on our website."
M&S will offer free delivery to customers spending £30 or more on the microsite up until Sunday 4 March, in order to drive growth.
Customers who are signed up to the M&S newsletter will get 10% off their first order on from M&S Outlet online.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
