Additional Information
Content
On The Agenda: PM calls for action on alcohol abuse
Prime Minister David Cameron has called for the drinks industry, bars and supermarkets in England to put more effort into promoting responsible drinking. The call came as Cameron branded drunkenness in England the 'scandal' of the nation, stating that it and alcohol abuse costs the NHS £2.7bn a year.
Alcohol concern: David Cameron wants to encourage the promotion of responsible drinking
About the strategy
The Government is to publish its alcohol strategy for England later this year. It is expected to include a ban on the sale of alcohol at below cost price, less than the tax paid on it, which is scheduled to be introduced in England and Wales from 6 April.
The case for and against
Opponents against fixing a minimum unit price say it is unfair and penalises all drinkers, even those who do not cause problems or suffer from alcohol addiction. Cameron stated that something must be done to lessen the alcohol-related costs to society.
PR strategy
Alcohol Concern responded to the PM's statement by briefing the national press, offering chief executive Eric Appleby for interviews and issuing a press release on 15 February. The charity called for treatment centres to be created to take the pressure off the NHS and to tackle the root causes of problem drinking, not just the symptoms.
Media coverage
The story was picked up nationally by newspapers including The Guardian, The Independent, Daily Mirror, Daily Mail and The Daily Telegraph.
210k Number of people who could die in the next 20 years in England and Wales if alcohol laws are not reformed*
1.17m Number of alcohol-related hospital admissions in 2010/11 in UK
*Source: The BBC
This article was first published on prweek.com
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Graphic Designer CitNOW £25,000-£35 000pa, Wokingham, Berkshire
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
