AOL partners Promote Iceland for pan-Euro campaign
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog, in a cross-platform pan-European marketing campaign that aims to raise awareness of Iceland as a year-round holiday destination.
Huffington Post: runs Iceland campaign
The 'Inspired by Iceland' campaign launches today and will run across AOL sites – The Huffington Post, MyDaily, AOL Travel and AOL advertising platforms Advertising.com and goviral.
It brings to life The Huffington Post UK's first branded blog, as part of the new "Inspiration", which offers brands deeper social integration with readers through video, blogs and social media.
The marketing push by The Brooklyn Brothers and Islenska promotes Iceland as a year-round tourism destination and targets affluent consumers.
AOL claims this is the first pan-European marketing effort that integrates "a comprehensive suite of AOL advertising products, content and platforms".
The campaign features: a 12-minute documentary on Iceland, called "Islander", created by Bafta-nominated director Rupert Murray, which is being run on Huffington Post UK's Inspiration page; a trailer for the documentary, distributed across goviral; the first live camera feed on display advertising format Project Devil; and sponsored content.
Noel Penzer, managing director UK & vice president, International, The Huffington Post Media Group, said: "Inspired by Iceland will engage prospective consumers with AOL's full suite of creative solutions and innovative platforms.
"Working hand-in-hand with the client and agencies from the outset, we've been able to push the envelope in our creative efforts in delivering a campaign that's groundbreaking and sure to make an impact with our users."
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...