Additional Information


Content

Murdoch offers "unofficial estimate" of 3.26m sales for Sunday Sun

News Corporation chairman and chief executive Rupert Murdoch has announced the debut Sunday edition of The Sun sold more than three million copies, tweeting an increased sales figure 3.26 million copies.

The Sun Sunday: debuts at 3.26 million

The Sun Sunday: debuts at 3.26 million

Share this article

Murdoch tweeted the figure, which a News international spokeswoman later described as an "unofficial estimate", as part of another early indication of the kind of numbers the title achieved yesterday (26 February). It provides an update to a tweet he sent last night that claimed early data suggested three million copies had been sold.

Should the figure be correct it represents the best-selling News International UK newspaper since the News of the World in February 2007, when the title pulled in nearly 3.4 million sales.

The Sunday Sun replaced the News of he World, which closed its doors last July after a series of phone-hacking allegations, ending a 168-year history.

This weekend a price war broke out across the Sunday tabloid market as all the red-tops, the Sunday Mirror, the Daily Star Sunday and the People, dropped their cover prices to just 50p to compete against the news International title.

The drop in prices meant that The Sunday Mirror cover price was slashed from £1 to 50p in the Carlton (London), Meridian (south coast) and Central (Midlands) regions. Its fellow Trinity Mirror sister title, the People, will be reduced from £1 to 50p in the same regions. The publisher's Sunday Mail title in Scotland and the Tay region will also be price cut, from £1.30 to 50p.

Richard Desmond's Northern & Shell group will also more than halve the price of the Daily Star's Saturday edition from £1.10 to £1, and the Daily Star Sunday to directly compete with Murdoch's new launch, dropping its cover price from £1 to 50p. The Northern & Shell price cut happened across the UK.

Murdoch accompanied The Sun’s editor, Dominic Mohan, to a News International print works in Hertfordshire to see the first copies of his new title roll off the presses on Saturday night. 

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Un verre d’oh! External website

by Greg Taylor, 30/09/2014

 

READING SETS YOU FREE External website

by Dave Trott, 30/09/2014

 

Waste makes taste External website

by Greg Taylor, 29/09/2014

 

Back to top ^