My Media World: Ella Dolphin

I have worked in the media since... 
1996 – Admedia had just launched and I was lucky enough to be one of its first recruits.

I was attracted to this particular role because...
The brands Company, Zest and Cosmopolitan are some of the most iconic brands in the world. Why wouldn't you?

Not many people know...
That I was pretty quick over 800m – they didn't call me up for the Olympics though.

My worst experience in the media was...

Selling toilet advertising to my fellow publisher Alun Williams, who, prior to Men’s Health, worked on Front magazine at the time.

He was a tough negotiator.

If there’s one thing I’ve learnt in the media industry it’s...
To be honest and enjoy it.

 

The best bit of media business I have been involved in...
Every single ad I sold into You Magazine.

The one thing I can’t stand in media is...
Struggling to think of any – I'm clearly brainwashed by it all.

Outside of work I spend my time...
In parks being bossed around by my kids.

If I could do it all over again I would...
I don't regret anything apart from my red hair in the early days, so no, wouldn't change a thing.

The one event I would never miss is...
Cosmopolitan's Ultimate Women of the Year Awards. Even if they fired me, I'd still gatecrash.

If money were no object I would...
Helicopter the school run.

The next 12 months will be...
The best time to be in publishing. We are embracing new opportunities almost daily. If you marry technology, changing consumer behaviour, and hugely influential brands, you are onto a winner. We've got some brilliant innovations in the mobile arena coming up, which will make our trusted edited choice just pop. It's the future – someone's got to invent it.

If I ruled the media world I would...
Double ratecard.

If I could switch places with anyone in the media world it would be...
Arnaud De Puyfontaine. He's got some amazingly talented publishers working for him and a very nice wine collection.

This article was first published on mediaweek.co.uk