VW and Microsoft Office 365 sign up for Absolute Radio's InStream advertising
Volkswagen, the car marque, and Microsoft's cloud-based software Office 365 are the first advertisers to use Absolute Radio's targeted InStream advertising.
Absolute Radio: signs up first clients for its targeted advertising service
The radio operator's targeted advertising launched yesterday (28 February) and allows brands to target their radio advertising to listeners who are tuning into the station online by age, gender and geographical region.
The Microsoft Office 365 ad was made by Weborama, with media planning and buying by Universal McCann. The VW ad was made by Tribal DDB, with media planning and buying by MediaCom.
Absolute Radio claims more than 176,000 people have signed up to its Absolute Radio account and, in return for providing Absolute Radio with their details, they receive targeted advertising and special benefits.
James Wigley, director of digital sales at Absolute Radio, said: "InStream is just one of the ways we're setting out to redefine radio by bringing the benefits of the internet to a traditional medium.
"It's hugely exciting to be able to offer a more targeted, creative form of advertising to a loyal listenership, and to have the support of such strong brands that pride themselves on innovation."
Follow Maisie McCabe on Twitter @MaisieMcCabe
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...