Sky Media promotes Jamie West to AdSmart role
Sky Media, BSkyB's ad sales arm, has promoted head of futures Jamie West to the new role of director of Sky AdSmart and commercial development ahead of next year's expansion of the targeted ad service to set-top boxes.
In his new role West will assume responsibility for the commercial development of Sky’s tailored ad product, which is already available on Sky’s online player and is due to be added to Sky+HD set-top boxes next year.
The AdSmart technology uses information provided by Sky customers to replace broadcast ads with ads that are likely to be of more relevance to them.
West will be charged with maximising the impact of ads across Sky’s products and services; including Sky Go, Sky’s TV product for computers, smartphones and mobile devices, and Sky Anytime+, Sky’s expanded video on-demand service.
At Sky Media as head of futures from February 2010, West was already responsible for driving the sales of all non-spot revenues including sponsorship, text, video-on-demand, creative solution and emerging technologies.
West’s previous roles include vice president of investment and enterprise at MTV Networks, head of sales at Channel 5, advertising and sponsorship sales director at Switch2. He started his career at NBC Universal in 1997.
Nick Milligan, managing director at Sky Media, said: "Thanks to Sky’s commitment to multi-platform innovation, we have a huge number of opportunities for advertisers looking to engage with viewers in fresh and exciting ways.
"With Sky AdSmart’s tailored advertising service round the corner too, there’s a lot to talk about."
Sky’s rival Virgin Media is set to unveil an addressable advertising service in the second quarter of this year and it will allow advertisers to target individual households across Virgin Media’s 3.8 million customer base.
This article was first published on mediaweek.co.uk
Latest jobs Jobs web feed
- Senior Account Manager fishtank 32k to 42k per year GBP, Maidenhead, Berkshire
- Graphic/Web Designer fishtank 17k to 27k per year GBP, United Kingdom
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Digital Brand Manager Nike Europe Competitive + attractive relocation package for foreign hires, Amsterdam
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...
A recent Brand Republic survey revealed that 78% of respondents felt und...