Additional Information


Content

Daily Diary - Race to the top

Preparing to race up 1,037 steps of one of London's tallest buildings is no mean feet, as a team from MRM Meteorite recently found out.

- The team at MRM Meteorite 'train' for the big day

1 2

View Sizes

Share this article

A team of eight from MRM Meteorite decided the best way to train for the mammoth task of running up London's famous Gherkin, to raise money for Child Line's 25th Anniversary, was to run up and down the agency's stairs.

The team of digital managers, receptionists and account handlers spent a month running up and down the agency's five flights of stairs, leaving the rest of the employees to use the dodgy lift.

If annoying colleagues wasn't bad enough, the team also took their training to London Bridge Tube station's escalators during rush hour.

Despite evil glares from commuters, the team felt safe in the knowledge that it would be worth the stares for the spectacular views from the top of the Gherkin. So they were left more than a little disappointed when on the day of the event, it rained so hard they were unable to see anything but mist at the top.

However, their hard work and "training" paid off as they raised hundreds of pounds for a worthy cause, with the fastest time coming in at an astonishing seven minutes and five seconds.

If you have a Daily Diary story please email sara.kimberley@haymarket.com

This article was first published on campaignlive.co.uk

More about

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Back to top ^