Interflora targets commuters ahead of Mother's Day

Interflora and MG OMD have created a series of interactive flower displays for London commuters to promote its mobile website and three hour delivery service.

The experiential builds will include large flower arrangements alongside big canvases with QR codes for commuters to download and experience how easy it is to order flowers through the mobile site.

People are also encouraged to tweet @MercuryMan, Interflora's Messenger God, to explain why their mum deserves a bespoke bouquet worth £1,000.

The displays will be at Euston, Liverpool Street, Paddington and Waterloo from today (8 March) until next Saturday (17 March).

Interflora's Mercury Man will be out and about at the London stations and around the city promoting the giveaway by handing out cards and flowers.

Michael Barringer, marketing director at Interflora, said: "It's great to see Mercury brought to life in the run up to Mother's Day. Mercury Man will be out and about in London this week and then out visiting other parts of the country across 2012.

"With so many special occasions occurring every day of the year, it's fair to say that even after Mother's Day Mercury Man will always be on hand should the great British public need his help."

This experiential activity follows Omnicom media agency MG OMD's recent appointment to Interflora UK's £1m media planning and buying account.

Follow Maisie McCabe on Twitter @MaisieMcCabe

This article was first published on marketingmagazine.co.uk