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Twitter in Locog tie-up to prevent ambush marketing
Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.
Twitter: ongoing LOCOG talks
The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the "social-media Olympics".
Industry sources claim it is was "working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter".
It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.
Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Foursquare, which would allow only official sponsors to check-in around the Olympic Park zone.
This article was first published on marketingmagazine.co.uk
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