Twitter in Locog tie-up to prevent ambush marketing
Twitter has agreed to help foil Olympic ambush marketing attempts by brands, as part of ongoing talks with Locog.
Twitter: ongoing LOCOG talks
The Games organiser has long been concerned that digital platforms could be used by non-sponsors to piggy-back the event, dubbed the "social-media Olympics".
Industry sources claim it is was "working with Locog to ensure that the same rules that apply everywhere else will apply to Twitter".
It is understood that non-sponsors will not be allowed to buy promoted Twitter ads based on Games-related tags such as #London2012.
Last year, Marketing revealed that Locog was trying to control the Olympics virtual space by forging an agreement with Foursquare, which would allow only official sponsors to check-in around the Olympic Park zone.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London