Shell in hunt for agency to work on global ad projects
Shell is looking to appoint an additional boutique advertising agency to work alongside its long-standing global incumbent, JWT, on its £150 million creative business.
Shell: compiling a shortlist of agencies from around the world
The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account.
Shell is one of JWT’s flagship global accounts. In June 2010, the agency produced a TV and press ad campaign called "let’s go" that coincided with a catastrophic oil spill in the US for which BP was blamed. The ad invited consumers to come with Shell into a better energy future.
A more recent JWT campaign, in March last year, for Shell FuelSave incurred the wrath of the Advertising Standards Authority, which found that it misled drivers into thinking they could save up to one litre a tank.
In January, Shell announced a review of its estimated £150 million global media account. The business is currently split between the two WPP agencies MediaCom and Maxus, with the former handling the £7 million UK business.
Shell confirmed it is considering adding agencies to the roster.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- PR Account Manager fishtank 24k to 33k per year GBP, Surrey
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Junior Account Manager fishtank 22k to 28k per year GBP, Buckinghamshire
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Graphic/Web Designer fishtank 27k to 35k per year GBP, United Kingdom
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...