Additional Information
Content
Shell in hunt for agency to work on global ad projects
Shell is looking to appoint an additional boutique advertising agency to work alongside its long-standing global incumbent, JWT, on its £150 million creative business.
Shell: compiling a shortlist of agencies from around the world
The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account.
Shell is one of JWT’s flagship global accounts. In June 2010, the agency produced a TV and press ad campaign called "let’s go" that coincided with a catastrophic oil spill in the US for which BP was blamed. The ad invited consumers to come with Shell into a better energy future.
A more recent JWT campaign, in March last year, for Shell FuelSave incurred the wrath of the Advertising Standards Authority, which found that it misled drivers into thinking they could save up to one litre a tank.
In January, Shell announced a review of its estimated £150 million global media account. The business is currently split between the two WPP agencies MediaCom and Maxus, with the former handling the £7 million UK business.
Shell confirmed it is considering adding agencies to the roster.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
