Additional Information
Content
Waitrose ties up with Mumsnet for Mother's Day push
Waitrose and Mumsnet have teamed up for an ongoing partnership that kicks off by asking the site's users to submit Mother's Day recipes.
Mumsnet: secures Waitrose tie up
A Waitrose.com sponsored forum on Mumsnet asked users what they would most like their children to cook for them on Mother's Day.
Full-service agency Amp brokered the partnership, which will be ongoing. The agency will also develop a broader range of strategic partnerships to help drive customer acquisition.
Future activity being considered could involve closed forums used to drive proposition development and product testing.
Waitrose.com is also considering using the partnership to get Mumsnet users to test recipes created by Waitrose brand ambassadors Heston Blumenthal and Delia Smith.
Peter Burns, Waitrose.com marketing manager, said: "Mumsnetters are a very engaged and influential audience, many already enjoying the convenience of online grocery shopping in their busy lives.
"Working with Mumsnet is a great way of developing our online proposition and creating really engaging content for parents."
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Account Planner Direct Recruitment Up to £50,000, Central London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
