US office furniture brand Herman Miller hires Surname & Surname

Surname & Surname, which pitched under an alias before its official launch on 8 March, is a consumer brand agency offshoot from Blue Rubicon. It already names sofa retailer DFS as a founding client.

Herman Miller has tasked Surname & Surname with supporting its UK business with campaigns and projects targeting both consumers and businesses as it looks to reach new markets internationally.

The brand, stocked in John Lewis stores across the UK, worked with Burson-Marsteller’s consumer arm Be More until last summer. Be More declined to repitch for the work.

Luke Dawson, head of marketing EMEA for Herman Miller, said: ‘With a commitment to design, the environment, community service, and the wellbeing of our customers and employees, we need campaigns and communications tools that reach a vast array of audiences in a powerful way.

‘Surname & Surname will help us build on our brand through insight and advocacy.’

The agency aims to do this with ‘big ideas, executed in a rigorous and commercially focused way’.

Surname & Surname will also work on the brand’s corporate reputation and its online presence.

Kev O’Sullivan, co-founder of Surname & Surname, added: ‘We’re going to centre our work around Herman Miller’s efforts to build a better world around its customers - with inventive designs and technologies that improve the human experience – and tell the story of the innovation that goes into every product to set them apart from competitors.’

This article was first published on prweek.com