Additional Information
Content
Lynx sponsors panda mating programme at Edinburgh Zoo
Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme at Edinburgh Zoo, as part of its "unleash the chaos" campaign for its latest product, Lynx Attract.
Lynx Attract: promotes product on live feed from Edinburgh Zoo's panda cam
The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its first unisex variant.
Edinburgh Zoo houses giant pandas Tian Tian and Yang Guang, on loan from China for a 10-year period, as part of a panda research and conservation programme.
Female panda Tian Tian's hormones are being monitored closely by zoo keepers, who believe that the best time for the pandas to mate may be nearing.
Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website.
Kieran Danaher, Lynx Attract brand manager, said: "With the launch of Lynx Attract For Him and For Her we've effectively doubled the power of the Lynx Effect – it's the perfect time to partner with Edinburgh Zoo and use our attraction knowhow to help out with panda-mating season."
Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
