Clear Channel Outdoor Planning Awards shortlist revealed
Carat, Fifty6, MGOMD, Maxus MEC, MBA, Mediacom, MPG Media Contacts, MediaVest, Mindshare, OMD UK, UM London and Walker Media have entries on the shortlist of this year's Outdoor Planning Awards, a joint venture between Media Week, Clear Channel and Campaign.
Matthew Dearden: chief executive of Clear Channel
Specialists IPM, Kinetic and Posterscope also have shortlisted entries in the five award categories and the winners will be announced on April 25.
The Outdoor Planning awards, which recognise the effective and intelligent planning of outdoor, are now in their sixth year and have been expanded to fully represent the growing sector.
A wide range of brands are also on the shortlists, including Heathrow Airport, Sky, Coke Zero, KFC, Specsavers, The Huffington Post UK, The National Lottery, ESPN, Heineken, ITV Rugby World Cup, Lynx, Posterscope Treasure Hunt, Xbox Forza Motorsport 4, Google, 20th Century Fox Home Entertainment, Heineken Champions League Final, M&S, McDonalds, Virgin Media, Nintendo Wii, Digital UK, H&M, Fiat, and Mercedes.
Matthew Dearden, chief executive of Clear Channel and a member of the judging panel, said: "It was a privilege to judge the Clear Channel Outdoor Planning Awards, and to see the range and quality of entries. The best entries showed inspirational use of the medium and results for clients, providing a beacon for all to follow.
"As passionate believers in the power of outdoor to engage with consumers and build brands, Clear Channel is very proud that these awards continually raise standards across our industry and celebrate the best work."
A new category, Best Use of Digital in Outdoor, has been added to the roster this year.
Each of the five category winners will receive a prize of £1,000, while an overall Grand Prix winner will receive £30,000 of advertising space on Clear Channel's premium Pinnacle or digital formats, and a luxury short break for two. Last year's winner of the Grand Prix was Nike's Grid project.
The winners in each category and the Grand Prix will be announced at an invitation-only awards ceremony, with the shortlisted campaigns and agencies in attendance, on 25 April.
The full list of nominations on the shortlist of the Outdoor Planning Awards 2012 is:
(Brand/Campaign and Submitting Agency/Company)
Best Use of Continuity in Outdoor
BAA, Heathrow Airport, 2011 Service and Retail, Carat/Posterscope
BSkyB, Sky, Long Term Holding, IPM/MediaCom
Coca-Cola, Coke Zero, Tasting is Believing, Posterscope
KFC, Posterscope/Walker Media
Specsavers, Value/Specsavers Residency, MEC/Kinetic
Best Use of Digital
AOL, Huffington Post UK, Blog All About It, MBA
Camelot, The National Lottery, Jackpot Support, MPG Media Contacts/Posterscope
ESPN, ESPN The Gift, Posterscope/Arena Media
Heineken, Heineken Tweet Map, MediaVest/Kinetic
ITV, ITV1/ ITV Rugby World Cup, Mindshare/Kinetic and Grand Visual
Best use of Innovation in Outdoor
AOL, Huffington Post UK, Blog All About It, MBA/Total Media and Posterscope
ESPN, ESPN The Gift, Posterscope/Arena Media
Unilever, Lynx, Lynx Angel Ambush, Mindshare/Grand Visual/Kinetic and Mind's Eye
Posterscope, Posterscope Treasure Hunt, Posterscope
Xbox, Xbox Forza Motorsport 4, Where Dreams Are Driven, UM London/IPM
Google, Voice Search, Posterscope/MGOMD
20th Century Fox 20th Century Fox Home Entertainment, Christmas Gifting, Posterscope UK/Vizeum
Best use of multiple formats in outdoor
Heineken, Heineken Champions League Final, MediaVest/Kinetic
M&S, GM General Merchandise Autumn 2011, Walker Media/Posterscope
McDonalds, McDonalds Extended Hours, OMD UK/Posterscope
Virgin Media Network Expansion, Fifty6/ MGOMD and Posterscope
Best use of outdoor in a multi-media campaign
Nintendo, Nintendo My First Wii, MEC UK/Kinetic
Digital UK, Digital UK/Yorkshire, MediaCom
H&M, H&M A Versace Frenzy, UM London/Kinetic
Fiat, 500, Twin Air, Maxus/Kinetic/Yuki and Krow
Mercedes, C63 AMG, Escape The Map - Maxus/Kinetic
For more information on the awards please visit the Outdoor Planning Awards Web Site.
This article was first published on campaignlive.co.uk
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