Clear Channel Outdoor Planning Awards shortlist revealed

Specialists IPM, Kinetic and Posterscope also have shortlisted entries in the five award categories and the winners will be announced on April 25.

The Outdoor Planning awards, which recognise the effective and intelligent planning of outdoor, are now in their sixth year and have been expanded to fully represent the growing sector.

A wide range of brands are also on the shortlists, including Heathrow Airport, Sky, Coke Zero, KFC, Specsavers, The Huffington Post UK, The National Lottery, ESPN, Heineken, ITV Rugby World Cup, Lynx, Posterscope Treasure Hunt, Xbox Forza Motorsport 4, Google, 20th Century Fox Home Entertainment, Heineken Champions League Final, M&S, McDonalds, Virgin Media, Nintendo Wii, Digital UK, H&M, Fiat, and Mercedes.

Matthew Dearden, chief executive of Clear Channel and a member of the judging panel, said: "It was a privilege to judge the Clear Channel Outdoor Planning Awards, and to see the range and quality of entries. The best entries showed inspirational use of the medium and results for clients, providing a beacon for all to follow.

"As passionate believers in the power of outdoor to engage with consumers and build brands, Clear Channel is very proud that these awards continually raise standards across our industry and celebrate the best work."

A new category, Best Use of Digital in Outdoor, has been added to the roster this year.

Each of the five category winners will receive a prize of £1,000, while an overall Grand Prix winner will receive £30,000 of advertising space on Clear Channel's premium Pinnacle or digital formats, and a luxury short break for two. Last year's winner of the Grand Prix was Nike's Grid project.

The winners in each category and the Grand Prix will be announced at an invitation-only awards ceremony, with the shortlisted campaigns and agencies in attendance, on 25 April.

The full list of nominations on the shortlist of the Outdoor Planning Awards 2012 is:

(Brand/Campaign and Submitting Agency/Company)

Best Use of Continuity in Outdoor
 
BAA, Heathrow Airport, 2011 Service and Retail, Carat/Posterscope

BSkyB, Sky, Long Term Holding, IPM/MediaCom

Coca-Cola, Coke Zero, Tasting is Believing, Posterscope

KFC, Posterscope/Walker Media

Specsavers, Value/Specsavers Residency, MEC/Kinetic
 
Best Use of Digital
 
AOL, Huffington Post UK, Blog All About It, MBA

Camelot, The National Lottery, Jackpot Support, MPG Media Contacts/Posterscope

ESPN, ESPN The Gift, Posterscope/Arena Media

Heineken, Heineken Tweet Map, MediaVest/Kinetic

ITV, ITV1/ ITV Rugby World Cup, Mindshare/Kinetic and Grand Visual

Best use of Innovation in Outdoor

AOL, Huffington Post UK, Blog All About It, MBA/Total Media and Posterscope

ESPN, ESPN The Gift, Posterscope/Arena Media

Unilever, Lynx, Lynx Angel Ambush, Mindshare/Grand Visual/Kinetic and Mind's Eye

Posterscope, Posterscope Treasure Hunt, Posterscope

Xbox, Xbox Forza Motorsport 4, Where Dreams Are Driven, UM London/IPM

Google, Voice Search, Posterscope/MGOMD

20th Century Fox 20th Century Fox Home Entertainment, Christmas Gifting, Posterscope UK/Vizeum

Best use of multiple formats in outdoor

Heineken, Heineken Champions League Final, MediaVest/Kinetic

M&S, GM General Merchandise Autumn 2011, Walker Media/Posterscope

McDonalds, McDonalds Extended Hours, OMD UK/Posterscope

Virgin Media Network Expansion, Fifty6/ MGOMD and Posterscope
 
Best use of outdoor in a multi-media campaign

Nintendo, Nintendo My First Wii, MEC UK/Kinetic

Digital UK, Digital UK/Yorkshire, MediaCom

H&M, H&M A Versace Frenzy, UM London/Kinetic

Fiat, 500, Twin Air, Maxus/Kinetic/Yuki and Krow

Mercedes, C63 AMG, Escape The Map - Maxus/Kinetic


For more information on the awards please visit the Outdoor Planning Awards Web Site.

This article was first published on campaignlive.co.uk