On the Agenda: Firms not showing calorie information
A Which? report has found that a Government-backed scheme launched a year ago to improve public health and tackle obesity is failing. The Government's public health 'responsibility deal' is yet to convince major food firms to display calorie content on their products and menus and lower the amount of salt in their foods.
Missing: firms not showing calorie information
The case for and against
Which? argued that 'for the sake of the nation' the Government must stop relying on voluntary deals with the industry and show 'real leadership'. Health Secretary Andrew Lansley responded that the Government had shown 'real leadership' in setting up the scheme without creating regulation for food firms. He added: 'Calorie information is on our high street and less salt is in the food we buy. This is helping people live healthier lives.'
Which? consumer group briefed the press on the findings and revealed brands such as Beefeater, Cafe Rouge, Pizza Express and Strada have all failed to sign up. Which? executive director Richard Lloyd was heavily quoted as saying the Government was 'overly reliant' on voluntary agreements. He said: 'If food companies don't agree to help people eat more healthily, then we must seek legislation to force them to do so.'
Sky News covered the story. Nationals including The Independent and Daily Mail ran pieces as well as trade titles Marketing Week and Food Manufacturer.
2 Number of top ten restaurants and pub groups that have agreed to provide calorie contents*
£5bn Cost of diet-related health problems to the National Health Service every year*
This article was first published on prweek.com
Latest jobs Jobs web feed
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
- Senior Digital Planner - Superb Integrated London Agency - FMCG Accounts - Up to £70K Fill Recruitment Ltd Up to £70K, London
- Designer/Illustrator/Children's Designer Premier Media plus excellent benefits, Central London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Integrated digital marketing offers huge opportunities to engage, servic...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...