Additional Information
Content
Pepsi Max launches crowd-surfing football ad starring Lionel Messi
Pepsi has launched its 2012 'Football' campaign for its Pepsi Max drinks brand, which features Lionel Messi, Didier Drogba and other footballing stars crowd surfing at an outdoor music festival.
The up-tempo ad, entitled "crowd surfing", features Pepsi Max star footballers Messi, Drogba, Fernando Torres, Frank Lampard, Sergio Aguero and jack Wilshere, all of whom show off their footballing skills at an outdoor festival.
Drogba is seen executing a bicycle kick, while Wilshere slides along the crowd's hands to make a tackle. The ad was created by CLM BBDO.
Top DJ Calvin Harris features on the decks in the ad, playing his new single 'Let's Go' to the crowd of partygoers.
The campaign is initially launching online before a global TV campaign kicks off on April 4.
Drogba said: "The storyline to the advert is so exciting and different from anything I have seen before."
Pepsi has strong links with both music and sport. Its Pepsi Max ad for this year's Super Bowl featured the winner of the US version of the "The X Factor".
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Business Director PFJ £60000.00 - £75000.00 per annum + Excellent Benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
