Additional Information
Content
The Sun on Sunday loses around 1m in sales since launch
The Sun on Sunday has lost around one million in sales since its launch five weeks ago, according to unofficial figures from rival newspapers.
The Sun on Sunday: unofficial reports claim a drop in sales
Early estimates suggest that the Sun on Sunday reported sales of 2.22 million in its fifth week (March 25), compared to its debut sales of 3.22 million.
Publisher News International would have been expecting a drop off in sales, partly because its marketing support behind the 50p Sun on Sunday has dropped off since launch.
The Sun on Sunday's first full month's audit will be for the month of March and published on April 11.
It is expected to publish a debut ABC (Audit Bureau of Circulations) figure of 2.43 million.
Early estimates across the rest of the mid-market and tabloid market for last week include the Mail on Sunday remaining about level week-on-week with sales of 1.8 million.
The Mail on Sunday has bared up well since the arrival of The Sun on Sunday. Its circulation before the launch of The Sun on Sunday was 1.88 million, according to ABC.
Richard Desmond's Daily Star Sunday, also priced at 50p, is thought to have recorded sales of 467.000, down from 480,000 the previous week.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Senior Account Executive fishtank Up to 24,000, United Kingdom
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
