Spotify rolls out first advertiser page for 20th Century Fox

Advertiser pages are a new initiative by Spotify to enable brands to create their own page on the platform, where they can post content and use them for campaigns.

This particular campaign, brokered by Vizeum, enables visitors to create personalised 'Titanic' film trailers, featuring three of their Facebook friends.

Visitors to the site can also listen to the 1990s Titanic playlist, access the 16 million-track music library to share tunes that they listened to when the film was first launched, upload videos of when they first watched it, and watch videos of people who attended the 3D screening of the event.

The campaign is pan-European, running across 12 countries.

Spotify has been stepping up the opportunities for brands on the site, beyond paid-for media.

At the end of last year, it launched the first tranche of branded music apps, including one from The Guardian and Rolling Stone magazine.

Twitter has also moved down the brand-page route and, in December last year, launched enhanced pages for brands.

Follow Sarah Shearman on Twitter  @Shearmans

This article was first published on mediaweek.co.uk