Government returns to shock tactics in latest anti-smoking ad
The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers of passive smoke in cars and in the home.
The drive, which will run across TV, press and radio is the first "health harm" anti-smoking campaign for five years and the first to roll out since the closure of the COI on Friday (30 March).
It follows a call at the end of last year by the British Medical Association to ban smoking in cars.
The TV execution, created by Dare, aims to communicate that 80% of "secondhand" smoke is invisible and contains harmful cancer causing toxins and poisons that are damaging children, even if the adult is smoking by a window or a backdoor. It shows smoke swirling around a sleeping baby.
Health Secretary Andrew Lansley said: "We all know smoking kills but not enough people realise the serious effect that secondhand smoke can have on the health of others, particularly children.
"This campaign will raise awareness of this danger and encourage people to take action to protect others from secondhand smoke," he added.
Lansley said the campaign was "just one part of our wider strategy on tobacco", citing the closure of tobacco displays in large shops which comes into force next week. "We will also be consulting on plain packaging this spring," he said
Department of Health marketing director Sheila Mitchell said: "This new national secondhand smoking campaign is one of the most iconic, hard-hitting campaigns we have launched in several years. There is a generation of young people that haven't been exposed to a large national smokefree campaign which focuses on health harms.
"So, the time was right to remind people of the serious impact secondhand smoke has on others, especially children," she added.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...