Additional Information
Content
Tyrrells to take on Doritos with launch of TorTyrrells
Tyrrells is to take on Doritos with the launch of a range of premium tortilla chips called TorTyrells.
TorTyrells: challenges Doritos' domninance
The range will be sold in three flavours – Glastonbury Cheddar & Caramilised Onion; Rather Hot English Chilli, and Somerset Sour Cream. Each will be sold in 175g packs, priced at £1.99.
In keeping with Tyrrells' other brands, TorTyrrells will be marketed with a particularly English, quirky twist.
They will be rolled out this month.
Tyrrells is in the midst of trying to secure listings at major supermarkets.
TorTyrells – which mark Tyrrells' major launch of 2011 – will be supported by a mix of marketing, including experiential, social media and on-pack promotion.
If the launch of the 175g packs is successful, the brand will be extended into smaller individual packs.
Tyrrells has previously extended its core crisp range into popcorn.
The tortilla chips market is currently dominated by Doritos.
United Biscuits also had a presence in the market with a number of premium lines, which have been subsequently delisted.
Follow John Reynolds on Twitter @johnreynolds10
This article was first published on marketingmagazine.co.uk
Additional Information
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Category Manager Pearson Competitive salary & performance related bonus & benefits, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Retail Marketing Manager - Maternity Cover Tottenham Hotspur Football Club Up to £35,000 pro-rata, Tottenham and Enfield
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
