April Fools' Day: Which brands got involved?
BMW, Peugeot, The Famous Grouse and Virgin Holidays were among the brands playing pranks for April Fools' Day yesterday.
April Fools' Day: BMW's driverless Running Coach spoof press ad
Serial offender BMW took out press ads for a new technology for runners inspired by its partnership with the London 2012 Olympic Games.
The ads read: "The new driverless Running Coach feature uses a combination of ConnectedDrive technologies and surround view cameras to enable your BMW to follow you at a safe distance while you pound the streets … Alvin Alaff, BMW's Head of Innovation, said ‘It's a car gym but not as we know it.’"
Peugeot also discovered a new technology – a body paint that changes colour to reflect the driver's emotions, which it explained with this work created by CMW.
The Famous Grouse used a press ad to showcase a new whisky called The Famous Goose, to which it convinced a whisky blog to give its first ever five-star review.
Sir Richard Branson used Twitter to help promote a new currency named after him that will be accepted at all Virgin Holidays destinations.
In Australia, Ikea issued a product recall ad apologising for selling incorrect left-handed Allen keys and inviting customers to come to stores to exchange keys.
Finally, Google issued a version of Google Maps for the "long neglected" Nintendo Entertainment System (NES), using old-fashioned eight-bit graphics.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Account Director - Top London Advertising Agency c£50k Fill Recruitment Ltd c£50k, Central London
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance, London
- Director Educational Enterprise Harvey Nash Competitive + attractive benefits, Birmingham
- Brand Manager - Country - Online Gaming Blue Skies Marketing Recruitment £60000 - £70000 per annum, South West London
- Creative Artworker Night Shift Creative Recruitment £30000 - £40000 per annum + pro rata, Uxbridge
- Account Manager - ATL Production - Central London - £30k Source £27000 - £30000 per annum + great prospects, London