Additional Information


Content

Ryanair cuts printing costs by €500K with updated in-flight magazine

Ryanair, the low-cost airline, is reducing the size of its in-flight magazine from A4 to A5 to save on printing costs.

Ryanair magazine: gets in line for an upgrade

Ryanair magazine: gets in line for an upgrade

Share this article

The new pocket-sized Lets Go with Ryanair will use 50% less (recycled) paper and will cost less than €500,000 (£414,000) per year to produce.

The number of pages in the magazine stays at 164 and its content will continue to feature articles and exclusive interviews on lifestyle, entertainment, destinations and travel.

Stephen McNamara, head of communications for Ryanair, said: "Ryanair and Ink have cut the page size of our award winning Let's Go with Ryanair magazine in order to reduce its weight, as well as its paper and production costs, but we have sacrificed none of its 164 pages or its entertaining content.

"Our new magazine will save up to €500k in print and production costs each year and is now an even better read, which all Ryanair passengers can take with them when they arrive at their destination."

Follow Nick Batten on Twitter @NickBatten2

This article was first published on mediaweek.co.uk

blog comments powered by Disqus

Additional Information

Latest jobs Jobs web feed




 


 


BR Insight

Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website

Brand Republic’s first ever online TV show, Big Questions Live wil...

 

Digital Integration: Connecting the Dots (Webcast) External website

Integrated digital marketing offers huge opportunities to engage, servic...

 

Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website

The PR industry’s lack of success at the Cannes Lions festival 201...

 

10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website

Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...

 

The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website

It’s fair to say we are truly in the age of content marketing, the...

 

Tablets: Redefining Consumer Experiences (Webcast) External website

As a nation, the UK is media and technology obsessed with over half of t...

 

Back to top ^