Bob Marley's son to launch coffee in the UK

The brand is called Marley Coffee and it will be sold in three organic blends: One Love medium roast; Buffalo Solider dark roast; and Lively Up! espresso. A Jamaica Blue Mountain variant will also be available.

The company said a cut of all profits from Marley Coffee UK will be given to support Kicks for Cause, a charity which aims to build football camps and fields for children of the coffee-producing communities around the world.

Blue Mountain, which is importing Marley Coffee, said it will promote the coffee at a number of festivals including Notting Hill and One Love Reggae Festival.

Marley Coffee is already sold in several overseas markets.

Marley Coffee said it had already generated "widespread" interest from premium retailers in the UK and overseas.

Marley Coffee is currently sold via the Marley Coffee website, www.marleycoffee.eu and priced from £4.99 for a 227g bag.

In February last year, Puma engaged Cedella Marley, the songwriter's fashion-designer daughter, to design the Jamaican track and field team's kit for the London 2012 Olympic Games.

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This article was first published on marketingmagazine.co.uk