Holland & Barrett kicks off £6 million creative contest
Holland & Barrett has contacted agencies about its £6 million advertising account.
Holland & Barrett: talking to agencies
The pitch is being led by Phil Geary, the Holland & Barrett trading director, and agencies have been invited to submit their credentials.
Holland & Barrett’s advertising is currently handled by Big Communications, which won the account in September 2009.
Its advertising was previously handled by WCRS, whose relationship with the retailer lasted only five months. The agency created the Mr Holland and Mr Barrett brand representatives and the strapline: "Come for the price, stay for the advice."
This was the first time that the retailer had adopted a brand campaign, but the strategy and characters were swiftly dropped and Holland & Barrett reverted to a price-led approach and signed up the Welsh TV presenter Gethin Jones to front its advertising.
It is understood that Geary now wants to shift the focus of its marketing away from price promotions to the expertise of its staff.
Holland & Barrett is planning to launch a campaign this year highlighting that its staff are trained to National Vocational Qualification standard.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Senior Fundraising Development Officer Comic Relief From £35,000pa, London (Central), London (Greater)
- Senior Digital Creative Manager UCAS £comp + 25-days leave, flexible benefits and other fringe benefits, including Xmas closure , Cheltenham, Gloucestershire
- Digital Media Manager Save the Children £37,000 + Benefits, London (Greater)
- Consumer Activation Controller Mast-Jaegermeister UK Limited Salary depending on experience. Additional bonus, pension, BUPA, life assurance, 25 days' holiday., Camberley, Surrey
- PR Manager AF Selection £25,000 - £35,000 + Benefits, Manchester, Greater Manchester
- ACCOUNT DIRECTORS - Integrated/ATL/TTL/BTL/SP/Shopper/Retail - London - up to £45k Judi Patton £40k-£45k plus excellent benefits, London (Central), London (Greater)