Barclays uses 'angry boy' viral to push Pingit app
Barclays has rolled out a viral campaign to promote its Pingit app, which allows users to send and receive money using mobile phone numbers.
Barclays: promotes Pingit app
The free app, which is now available to all UK bank and building society customers, has been downloaded 400,000 since launching in February.
To push it to a wider audience, Barclays has unveiled an interacting digital campaign encouraging consumers to settle debts through the Pingit app.
A humorous online video called 'The Boy', hosted on Barclay's Pingit Facebook page, features a menacing child aggressively suggesting a man repay a debt incurred when buying a pizza using the Pingit app.
Facebook users will be able to send a customised version of the video to friends who owe them money.
Antony Jenkins, chief executive, retail and business banking, at Barclays said: "Barclays Pingit is potentially a revolution in banking but this is just the beginning.
"We are listening to customer feedback and monitoring the demand for additional functionality so there's a lot more to come over the next few months."
Separately, Barclays recently hired former BSkyB marketing director Andy Brent as its marketing and customer director for its UK retail and business banking division.
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...