Additional Information
Content
BETC London wins global project for Samsung Smart TV
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital campaign for its new range of Smart TVs.
Samsung: awards BETC London brief for global digital drive for its Smart TV range
The agency won a pitch against an undisclosed competitor for the work, which was commissioned in addition to a product-focused campaign by CHI & Partners.
The pitch was conducted by the Visual Display Business of Samsung Electronics, which is based in Korea.
BETC's work will focus on the "entertainment aspect of what the TV can do" and will break online next week and potentially appear on television in some markets, according to agency chief executive Matthew Charlton.
Jinny Jung, marketing director at Samsung Electronics’ Visual Display Business, said: "We are very excited to work with BETC London. They came up with numerous brilliant and original ideas, and it was difficult to choose only one."
BETC London opened its doors in May 2011 and has since won clients including Warburtons, Cockburn's and Ken Livingstone’s mayoral campaign.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
