MEDIA: Future revamps computer mags for wider appeal
Future Publishing is shifting the focus of two of its computing
magazines in a bid to appeal to more readers.
From next week, PC Format, which was launched in 1991, will carry a new
16-page supplement. In line with reader research, the 80,100-selling
monthly has also bolstered its news and advice sections. Editor Dan
Hutchinson said a redesign would make it easier to navigate. Each issue
comes with either a covermounted DVD or two CD-Roms.
Meanwhile, eight-year-old MacFormat is this week relaunched with an eye
on the high and professional end of the Macintosh market, with more
tutorials, tips, expert opinions, internet coverage and an extra 48
pages. MacFormat is edited by Rachel Spooner, who took over at the end
This article was first published on PR Week UK
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