Additional Information
Content
Cow & Gate picks BETC London to develop UK ads
Cow & Gate, the baby food and milk brand, has appointed BETC London as lead agency for the UK without a pitch.
Cow and Gate: 'growing-up milk' TV campaign
The Group Danone-owned brand has previously adapted international ads created by its global agency BETC Paris for the UK, working with sister Havas agency Euro RSCG London.
Current creative includes a television ad featuring happy, laughing babies.
The award of the account comes after BETC London was invited to pitch UK-specific strategy and creative ideas to the Cow & Gate UK team in February.
It will produce TV, print and digital work for a campaign in July.
Cow & Gate is scheduled to spend in the region of £8m on media during 2012.
Matthew Charlton, chief executive of BETC London, said: "Cow & Gate has been at the forefront of baby nutrition in the UK for over 100 years, and, more recently as a champion of better toddler nutrition."
Work for Danone's Aptamil baby milk brand is unaffected and will continue to be adapted for the UK by Euro RSCG London.
Cow & Gate was unavailable for comment.
Follow Daniel Farey-Jones on Twitter @danfareyjones
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Digital Design Director Source £50000 - £60000 per annum, Cambridgeshire
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
