Reality check - March 2012
It is not often that a TV spot appears in all three of the monthly ad tables, which are based on data supplied by Nielsen and NM Incite.
Comparethemarket.com: the most-liked ad
However, JWT London's ad for Philadelphia's chocolate variant was in the top five of all three categories in March.
The Good Agency's "Lucy" ad for Cancer Research UK topped the "most-remembered" table, while Bartle Bogle Hegarty's Dulux work scored in both the "most-liked" and "most-remembered" tables.
Volkswagen's Up launch was the "most-talked-about ad online". The figure relates to the proportion of online messages referring to that ad as a proportion of all March online discussions about new ads.
The "most-remembered" score is the percentage of viewers who can recall within 24 hours the storyline of an ad they were exposed to. These scores are indexed against a mean score for all new ads, with 100 representing the mean. The "most-liked" score is the percentage of viewers who liked a spot that they had remembered indexed against the mean score.
|Reality Check: March 2012|
about ads online
|Lucy'||for the sake of Sergei'||big'|
|junior chef'||rice fusion'||mind of a child'|
|JWT London||The Assembly||McCann World
|jaffa cakes'||choccy Philly'||choccy Philly'|
|McCann Manchester||JWT London||JWT London|
|choccy Philly'||boudoir'||hero's return'|
|JWT London||BBH||AMV BBDO|
|boudoir'||cucumber sandwiches'||video call'|
|BBH||Adam & Eve||Dare|
Source: Nielsen TV Brand Effect and NM Incite. Only new ads airing 1-31
March 2012. Minimum sample = 150.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
- Communications Co-ordinator Stopgap £26000 - £29000 per annum, London
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...