Sainsbury's enters music download market
Sainsbury's has jumped into the increasingly competitive online music market by launching a music download service to improve its online entertainment offering.
Sainsbury's: launches music downloads service
The new service will be hosted on a Sainsbury’s entertainment website and provides customers with access to more than 2.3 million music downloads.
Mark Bennett, head of online entertainment at Sainsbury's, said: "This is the first step in our expansion to offer digital entertainment alongside our existing range of CDs, games, film and books catalogue."
Sainsbury's created the download service in-house without the help of a third party. This was made possible following its acquisition of Global Media Vault for £1m in October.
Tracks will be available from 89p, chart albums from £6.99 and "Deal of the week" albums will be sold for £4.99.
Sainsbury's will encourage take-up of the service by offering the first download free, while customers will also collect Nectar points when downloading tracks on the service.
A "lowest price" guarantee will be offered on pre-order items, meaning that when an MP3 track or album is purchased and the price drops ahead of or on the release date, the supermarket will refund the difference.
Additional functionality on the website will allow customers to build a playlist and preview tracks.
Peter Selby, music manager at Sainsbury's, said: "Downloading made easy is central to our music offering and we have ensured that the process is as simple as possible for all our customers."
The service was soft-launched on Friday (27 April) and is now being pushed out to customers.
Sainsbury's is not the only supermarket to offer music downloads. Tesco has already launched a service.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Senior Account Director or Group Account Director, Social / Digital, £60k - £70k, Old Street Agency MODA consult up to £70k + excellent benefits, Central London, Old Street
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile marketing is coming of age, and the pace of change is now exponen...
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...