LG Mobile targets style-conscious consumers
LG Mobile is focusing on style-conscious consumers who want to either upgrade or migrate to "attractive, affordable" smartphones.
LG: unveils £4m marketing drive for its L-Series range
The South Korean electronics giant is running a £4m integrated marketing campaign that features the "Lifes good when…" tagline, which will showcase standout features of the brand's L-Series smartphones.
Steve Gater, consumer electronics consumer marketing director, said: "There is a space in the market for attractive, affordable smartphones, and we believe the L-Series is perfectly placed to fill it."
The launch of the "style-conscious" drive follows revelations in Marketing that claimed LG's home entertainment division was switching its focus away from families to the design-savvy, "uncompromising seeker".
Activity will comprise out-of-home, print and online advertising, which has been delivered in the UK by brand activation agency MWorks.
Korea-based HS Ad is LG's global creative agency and is responsible for advertising strategy.
LG will also leverage its sponsorship of Birmingham's LG Arena by giving away tickets to "sold-out" events to LG customers, through promotions in-store, online, on radio and in press.
The company's L-Series consists of the Optimus L3, Optimus L5 and Optimus L7.
Follow Matthew Chapman at @mattchapmanUK
This article was first published on marketingmagazine.co.uk
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
The PR industry’s lack of success at the Cannes Lions festival 201...
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
It’s fair to say we are truly in the age of content marketing, the...
As a nation, the UK is media and technology obsessed with over half of t...
All customers have the potential to become your brand advocates, driving...