Additional Information
Content
TBWA\Worldwide lands Adidas World Cup 2014 brief
Adidas has appointed TBWA\Worldwide to handle its global ad campaign for the 2014 Fifa World Cup.
Adidas' 2010 World Cup campaign
TBWA\Worldwide, an Adidas roster agency, won the business after a final pitch against Mother and DDB.
Sid Lee, the roster agency that handled Adidas’ last World Cup campaign and won the global account from 180 Amsterdam in 2010, was knocked out of the running at an earlier stage along with Bartle Bogle Hegarty.
Sid Lee created a homage to the Star Wars cantina scene to support Adidas’ sponsorship of the last World Cup. However, Nike won plaudits and industry awards, including the Cannes Grand Prix, with its "write the future" campaign by Wieden & Kennedy.
This article was first published on campaignlive.co.uk
Additional Information
Latest jobs Jobs web feed
- Global Product Manager Evans Taylor c£50k - c£60k p.a. plus car, bonus and benefits, North East of England or Central London
- Brand Manager Radisson Blu Edwardian, London Competitive , South Kensington, London
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Mobile 2013: Top 5 Need-to-Knows to Fully Cash In (Expert Reports) External website
Mobile marketing is coming of age, and the pace of change is now exponen...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
