New York Bakery Co kicks off £3m ad review
New York Bakery Co is looking for an agency to handle its £3 million ad account.
New York Bakery Co: JWT has resigned the account
The business was previously handled by JWT London, but the agency was forced to resign the account after it picked up a chunk of the Premier Foods business, including the Hovis brand.
JWT was appointed to the business in May 2010 without a pitch. Its appointment marked the first time that New York Bakery Co held a retained agency. Previous campaigns were mostly handled in-house, with the majority of activity focusing on sales promotion work. These have included competitions to win trips to New York.
Last year, New York Bakery Co promoted its range of bagels with a PR stunt involving a semi-naked street performer, John Burck, busking at St Pancras International station wearing cowboy boots, a cowboy hat and a pair of pants. The stunt was advertised using press ads in Metro.
Premier Foods split its portfolio of brands between JWT London and McCann London in March. As well as Hovis, JWT picked up Oxo, Ambrosia and Mr Kipling. McCann took Batchelors and Loyd Grossman and retained Bisto and Sharwood's.
This article was first published on campaignlive.co.uk
Latest jobs Jobs web feed
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Business Development Manager EMAP Competitive + Bonus, London (Greater) / London (Central), London (Greater) / London (East), London (Greater)
- Digital Acquisition Manager - Leading Online Biz GoodEgg Digital £70k + Bonus and Benefits, United Kingdom / England / North West England / Lancashire / Manchester, Greater Manchester
- Search Marketing Manager - International Markets Search Laboratory £24,000 - £30,000 per annum + benefits , Yorkshire and the Humber / North Yorkshire / West Yorkshire / Harrogate, North Yorkshire / Leeds,...
- Senior Brand Manager Ball & Hoolahan £Excellent Salary Package , South East England / London (Greater)
- Marketing Communications Senior Manager Lloyd's of London Competitive salary and benefits package , London (City of), London (Greater)