Additional Information


Content

Premier Inn picks MG OMD for media

Premier Inn, the Whitbread hotel chain, has appointed Manning Gottlieb OMD to its £7 million media planning and buying account.

Premier Inn: Manning Gottlieb OMD will handle media for the hotel chain

Premier Inn: Manning Gottlieb OMD will handle media for the hotel chain

Share this article

It is understood that, although there was no formal pitch, Premier Inn asked the incumbent, ZenithOptimedia, to supply pricing information before deciding to move the account.

MG OMD will attempt to build the hotel chain, which has 620 hotels across the UK, into a well-loved brand.

Rainey Kelly Campbell Roalfe/Y&R, its creative agency, is unaffected.

Mark Fells, the marketing director for Premier Inn, said: "We need a partner who can buy very effectively, respond to the fast pace of our business and help with long-term thinking for our brand. Manning Gottlieb OMD has great strength in all those areas."

Robert Ffitch, MG OMD's managing director, said: "Premier Inn is a great brand with exciting growth plans. We are looking forward to helping them realise those targets."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Let’s taste the music External website

by Greg Taylor, 24/10/2014

 

Six vital ad:tech themes for 2015 External website

by Neil Higgins, 24/10/2014

 

Are you singular or plural? External website

by Rachel Brushfield, 24/10/2014

 

Back to top ^