Additional Information


Content

18 Feet & Rising lands £3m Cuprinol business

18 Feet & Rising has landed the £3 million advertising account for the AkzoNobel woodcare brand Cuprinol.

Cuprinol: 18 Feet & Rising beat three other agencies to win the AkzoNobel brand

Cuprinol: 18 Feet & Rising beat three other agencies to win the AkzoNobel brand

Share this article

The agency won the business after a pitch against DHM, The Brooklyn Brothers and The Corner in a process that was handled by Rad Consulting.

18 Feet & Rising, which takes a place on the AkzoNobel roster, will now be responsible for creating a campaign to reinvigorate the brand as it looks to take market share from rivals such as Ronseal.

The move follows Akzo-Nobel's recent hiring of Glue Isobar to handle its digital creative account for its portfolio of DIY products including Cuprinol, Dulux, Polycell and Hammerite.

In June last year, the company hired Bartle Bogle Hegarty to handle the £60 million Dulux global ad account.

Cuprinol advertised heavily in the 90s with a TV campaign featuring a character voiced by Robbie Coltrane with the slogan: "No-one does wood more good."

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

RETAIL THERAPY External website

by Jonathan Staines, 22/10/2014

 

Sky hi-fi External website

by Greg Taylor, 22/10/2014

 

We need new news External website

by Grace Regan, 22/10/2014

 

5 tips for a cross-device Christmas External website

by Nimeshh Patel, 22/10/2014

 

Back to top ^