Additional Information


Content

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

CreditExpert: the Experian brand uses The Red Brick Road for its advertising

CreditExpert: the Experian brand uses The Red Brick Road for its advertising

Share this article

Maxus is the incumbent on the offline media planning and buying business, while a roster of digital agencies including Harvest look after online planning and buying.

It is understood that Experian's procurement department is leading the process and that the company is looking to consolidate its media business into one agency.

Experian has drawn up a shortlist to pitch for the business and Maxus is expected to repitch.

Maxus won the account from Media Campaign Services in February 2010.

It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian's consumer products.

CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February. The creative business is not under review.

This article was first published on campaignlive.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

FROM THE BLOGS

The Wall blogs

Infographic: The rise of the feed External website

by Chris Quigley, 28/08/2014

 

Household probiotics External website

by Greg Taylor, 27/08/2014

 

Back to top ^